Privacy Policy

Your privacy is important to us. Learn how we protect and handle your personal information.

Effective Date: 03/03/2026

At U.S. Roofing Direct, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.usroofingdirect.com, use our services, or interact with our advertisements, including those served through Meta's advertising platforms (e.g., Facebook, Instagram). By accessing our website or services, you agree to the terms of this Privacy Policy.

WE DO NOT SELL YOUR PERSONAL INFORMATION

U.S. Roofing Direct does not sell your personal information to third parties for monetary consideration. We may share your information with trusted service partners solely to provide roofing services and fulfill your service requests, as detailed in Section 3 below.

1. Information We Collect

We collect information about you in the following ways:

a. Information You Provide

Personal Information: When you interact with our website, sign up for our services, make a purchase, or contact us, we may collect personal information such as your name, email address, phone number, billing address, or payment information.

User-Generated Content: Information you provide through forms, surveys, or communications, such as feedback or customer support inquiries.

b. Automatically Collected Information

Website Usage Data: We collect data about your interactions with our website, including IP address, browser type, device information, pages visited, and timestamps.

Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity on our website and personalize your experience. This includes tracking for analytics and advertising purposes.

Meta Pixel and Conversions API: We use Meta's Pixel and Conversions API to collect data about your interactions with our website and ads, such as page views, purchases, or form submissions. This data may include your IP address, device identifiers, and hashed personal information (e.g., email or phone number) to measure ad performance and optimize campaigns.

c. Information from Third Parties

Advertising Partners: We may receive information about you from Meta and other advertising partners to deliver targeted ads. This may include demographic data, interests, or behavior-based insights.

Analytics Providers: We use tools like Google Analytics to collect aggregated data about website usage and visitor behavior.

2. How We Use Your Information

We use your information for the following purposes:

To Provide and Improve Our Services: To process transactions, fulfill orders, and enhance your experience on our website.

Advertising and Marketing: To deliver personalized ads on Meta platforms (e.g., Facebook, Instagram) and other channels, measure ad performance, and optimize our marketing campaigns. We use Meta's Pixel and Conversions API to track events like purchases or sign-ups for ad attribution and targeting.

Analytics: To understand how users interact with our website and ads, improve our services, and conduct research.

Communication: To send you promotional emails, newsletters, or respond to your inquiries, with your consent where required.

Compliance and Security: To comply with legal obligations, prevent fraud, and protect the security of our website and users.

3. How We Share Your Information

We may share your information in the following circumstances:

With Roofing Installation Partners: We share your information with our authorized roofing installation partners who provide the actual roofing services you request. These partners are required to maintain confidentiality and use your information only to fulfill your service request.

With Meta for Advertising: We share data collected via Meta Pixel and Conversions API with Meta to deliver, measure, and optimize ads. This includes hashed identifiers (e.g., email or phone number) for matching purposes and to create custom or lookalike audiences.

Service Providers: We work with third-party vendors (e.g., payment processors, hosting providers, or analytics tools) who process your data on our behalf under strict confidentiality agreements.

Legal Compliance: We may disclose your information to comply with applicable laws, regulations, or legal processes, such as responding to subpoenas or government requests.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a third party, with notice provided where required.

With Your Consent: We may share your information for other purposes if you provide explicit consent.

4. Meta Ads and Conversions API

We use Meta's Pixel and Conversions API to collect and share data for advertising purposes. These tools allow us to:

Track actions you take on our website, such as viewing content, adding items to a cart, or completing a purchase

Deliver targeted ads on Meta platforms based on your website activity or interests

Measure the effectiveness of our ads and optimize campaigns

To facilitate this, we may share hashed personal information (e.g., email, phone number) with Meta to match your data with their user base. Meta processes this data in accordance with its Data Policy. You can manage your ad preferences in your Meta account settings or opt out of personalized ads (see Section 8 below).

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and deliver personalized ads. You can manage your cookie preferences through your browser settings or our website's cookie consent tool (if applicable). For Meta ads, you can control ad personalization in your Meta account or through the Digital Advertising Alliance's opt-out portal.

6. YOUR CALIFORNIA PRIVACY RIGHTS (CCPA)

Do Not Sell My Personal Information

California residents have specific privacy rights under the California Consumer Privacy Act (CCPA).

While we do not sell your personal information for monetary consideration, we do share data with advertising partners like Meta for targeted advertising purposes, which may be considered a "sale" under CCPA's broad definition.

Your CCPA Rights Include:

Right to Know: Request details about what personal information we collect, use, disclose, and sell Right to Delete: Request deletion of your personal information (subject to legal exceptions) Right to Opt-Out: Opt-out of the "sale" or sharing of your personal information for targeted advertising Right to Non-Discrimination: Exercise your rights without receiving discriminatory treatment

How to Exercise Your Rights:

Email: [email protected] (Subject: "CCPA Privacy Request") Phone: (855) 512-3688 Mail: 6410 Clubhouse Cir, Dallas TX 75240

To Opt-Out of Sale/Sharing for Targeted Advertising: Click Here to Opt-Out (Link this to your opt-out form or Meta ad preferences)

Response Time: We will respond to all verified requests within 45 days.

7. YOUR DATA RIGHTS (All Users)

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you Correction: Request corrections to inaccurate or incomplete data Deletion: Request deletion of your personal information, subject to legal exceptions Opt-Out: Opt out of marketing communications or data sharing for targeted advertising Data Portability: Request your data in a machine-readable format Object or Restrict Processing: Object to or restrict certain data processing activities

How to Exercise These Rights:

For General Data Requests:

Email: [email protected] (Subject: "Data Rights Request")

Phone: (855) 512-3688

Include: Your full name, email address, phone number, and specific request

Response Time: 30 days from receipt of verified request

For Meta Advertising Data:

Adjust your ad preferences in your Meta account settings

Use Meta's Ad Preferences tool

Contact Meta directly about their data practices

8. Opting Out of Personalized Ads

You can opt out of personalized ads from Meta by:

Adjusting your ad preferences in your Meta account settings

Opting out of interest-based advertising through the Digital Advertising Alliance or Network Advertising Initiative

Disabling cookies or using browser settings to block tracking (note: this may affect website functionality)

Note: If you opt out, you may still see ads, but they will not be personalized based on your interests or behavior.

9. DATA SECURITY MEASURES

We implement comprehensive security measures to protect your personal information:

Technical Safeguards:

SSL/TLS Encryption: All data transmission is encrypted using industry-standard protocols

Secure Storage: Personal information is stored on encrypted, secure servers

Regular Security Audits: Quarterly vulnerability assessments and penetration testing

Firewall Protection: Multi-layered firewall systems and intrusion detection

Access Controls: Multi-factor authentication for all system access

Administrative Safeguards:

Limited Access: Only authorized personnel have access to personal information

Employee Training: Mandatory data privacy and security training for all employees

Confidentiality Agreements: Non-disclosure agreements with all employees and partners

Policy Reviews: Regular review and update of security policies and procedures

Physical Safeguards:

Secure Data Centers: Hosted in SOC 2 Type II certified facilities

Restricted Access: Physical access controls and 24/7 monitoring

Backup Systems: Regular encrypted backups with disaster recovery procedures

Third-Party Security:

Vendor Standards: All service partners must meet our security requirements

Contractual Protections: Data processing agreements with all third parties

Regular Audits: Periodic security audits of partner practices

Data Breach Protocol:

Rapid Notification: Affected individuals notified within 72 hours of discovery

Transparency: Clear communication about what data was affected

Remediation: Immediate action to secure systems and prevent future breaches

Insurance Coverage: Cyber liability insurance maintained

Important Note: While we implement reasonable security measures, no system is completely secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

10. CHILDREN'S PRIVACY (COPPA COMPLIANCE)

Our services are not intended for children under 13 years of age.

U.S. Roofing Direct does not knowingly collect personal information from children under 13. Our services are intended for homeowners and adults only. We do not target advertising to children.

If we discover that we have inadvertently collected information from a child under 13, we will:

Delete that information immediately

Not use it for any purpose

Not share it with third parties

Notify the parent/guardian if contact information is available

If you believe we have collected information from a child under 13:

Email: [email protected] (Subject: "COPPA Inquiry")

Phone: (855) 512-3688

We will investigate and delete the information promptly

Parents/Guardians: If you have questions about our data practices regarding children, please contact us using the information above.

11. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal obligations. For example:

Quote/Service Requests: Retained for 7 years for business records

Marketing Data: Retained until you opt-out or request deletion

Ad Tracking Data: Retained for 2 years for campaign analysis

Payment Records: Retained for 7 years for tax/accounting purposes

When data is no longer needed, we securely delete or anonymize it in accordance with industry best practices.

12. International Data Transfers

If you are located outside the United States, your data may be transferred to and processed in the United States or other countries where our servers or service providers are located. We ensure appropriate safeguards, such as Standard Contractual Clauses, are in place for international data transfers to comply with laws like GDPR.

13. Third-Party Links

Our website or ads may contain links to third-party websites or services not controlled by us. This Privacy Policy does not apply to those third parties, and we encourage you to review their privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

Posting the updated policy on our website with a revised effective date

Sending email notification for material changes (if you've provided an email address)

Your continued use of our services after such changes constitutes your acceptance of the updated policy.

15. CONTACT INFORMATION FOR PRIVACY REQUESTS

For questions, concerns, or requests regarding this Privacy Policy or our data practices:

U.S. Roofing Direct Email: [email protected] Phone: (855) 512-3688 Mail: 6410 Clubhouse Cir, Dallas TX 75240 Website: www.usroofingdirect.com

For California Residents (CCPA Requests): Email subject line: "CCPA Privacy Request"

For Data Rights Requests: Email subject line: "Data Rights Request"

For COPPA Inquiries (Children Under 13): Email subject line: "COPPA Inquiry"

For Meta Data Practices: Refer to Meta's Data Policy or contact Meta directly.

Response Time: We respond to all privacy requests within 30-45 days.